| 1. | The features of the products include product limits ( crest only produce oral cavity products ) , product property ( vogue is a magazine on fashions ) , quality and value ( ? ? high - quality products ) , applied condition ( subaru was designed only for snowy day use ) ; and functional profit ( wal - mart supplies value - excessed service ) . brand not only covers all these features but also has more characters ; the image of users ( those who wear ? ? ) ; original place of production ( audi was made in germany ) ; organizational association ( 3m is an innovative company ) ; brand properties ( bath and body works is a vigorous retail brand ) ; symbols ( the carriage sign of t ? ? ? ? ? ? dd ) ; the relationship between brand and
品牌形象的威力,你只要观察一下为什么质量最好、功能最佳的产品不一定卖得最好,就会从中得窥一斑,感怀也好,遗憾也罢, “酒香不怕巷子深”的年代已经一去不复返了。本文以汇源果醋品牌建设为个案,阐述了品牌识别的不同种类,品牌建设的流程以及品牌推广,希望能给那些正在或即将实施品牌建设或品牌更新的企业一个借鉴。 |
